Who am I?
A dot connector, a communicator, and an advocate for digital transformation in the mining industry.
DataCloud is an industry 4.0 tech company that brings digital solutions to the natural resources industry. Our software and data science services help crew members optimize operations to exceed their production goals, decrease their costs, and lessen their impacts to the earth.
Mining2Me is updating the public's knowledge of the mining industry. An antiquated perception of the sector overshadows our society's fierce reliance on mining. Educating the world's youngest workforce about the world's oldest industry ensures progress for us all.
Youth in Focus is building a community of young artists. Our programs combine digital media, communication skills, and self-discovery. This well-rounded art experience encourages a safe place for youth to learn how to visually convey a message or story to the world around them.
I speak to industry experts and colleagues, attend conferences, and continuously educate myself.
I make sure the right message goes to the right audience at the right time on the right channel.
I produce valuable content, build useful funnels, and set up automation to amplify efforts.
I manage the implementation, encourage the team, and review performance metrics to tweak the tactics.
Funnel knitting, search engine catering, and valuable content builds a digital bridge from your audience to your product.
Distributing specific content to specific channels helps the right message get to the right audience to engage with your company.
Brand overlording keeps teams and content consistent and memorable. Your audience need to know how and when to think about you.
Support digital touch points with analog touch points. Speak at and/or attend valuable industry conferences for face to face presence.
Automating the process helps achieve more. Aligning sales and marketing nurtures leads deeper in the funnel.
Use PR to share company successes in all kinds of media (global or local and audience or industry specific).
Find, feed, and grow leads through strategic friends, consultants, and GTM channels. You'll be more impactful together.
Be the company everyone wants to work for through mission-driven communications and employee advocacy.
It's important to measure your activities. Reviewing KPIs tells you how to alter campaigns for optimal results.